Personalization
Personalized shopping experiences are increasingly becoming an expectation from consumers. In fact, 75% of consumers are more likely to buy from a retailer that addresses them by name, recommends options based on past purchases, or knows their purchase history.1
Enrolling in benefits should feel no different.
Personalized employee messaging is a foundational element in bswift’s channel strategy, and we leverage data and advanced research to enhance this personalization.
We will use data provided to us by:
80 percent of consumers are more likely to do business with a company if it offers a personalized experience2
As your employees needs and preferences change over time, bswift is committed to evolving with them. With five generations in today’s workforce with varying demographics, this is an essential characteristic of the bswift experience. Our holistic and personalized engagement strategy reaches your employees the way they want to be reached.
Health care benefits, point solutions, retirement, compensation – bswift will keep your workforce engaged with all of their benefits, now and into the future.